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{"Name":"Barbara Bazzoli","Title":"Online Marketing Specialist - Manufacturing","Review":"Manufacturers in niche sectors often have low awareness and search volumes around their products. They also must deal with the challenges of localising technical content accurately, and creating engaging and compelling content that informs, educates and persuades different audiences in different countries."}, {"Name":"Evelyn Hodgson","Title":"Head of Brand – Portakabin","Review":"Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success."}, {"Name":"Iveta Abolina","Title":"Online Marketing Specialist - Travel","Review":"Travel brands are selling an experience and need to do so at every stage of the customer journey. From initial brand awareness to final purchase, it is essential to engage, inspire and delight potential customers through innovative content, design and messaging and provide a seamless user experience, whatever the channel or device. And of course, this experience must be localised for every country you’re targeting to have any chance of success."}, {"Name":"Dan Patterson","Title":"Director of Internet Marketing – CityPASS","Review":"Webcertain has been a pleasure to work with. They do an amazing job of hunting down difficult international link opportunities and are great communicators throughout the process of discovery and placement."}, {"Name":"Zanna Spink","Title":"Online Marketing Specialist - Software and Technology","Review":"Brands in the technology space need to engage a wide range of stakeholders, with varying degrees of experience, present complex information in an accessible and inspiring way and set themselves apart from the competition. Additional challenges around terminology localisation, cultural relevance and achieving scale also need to be addressed in order to succeed internationally."}
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